NFL Still Puzzled by TV Ratings Drop
RUSH: Yes siree. Here we are in Los Angeles for our final remaining big broadcast hour. Everything looks good for being back to the EIB Southern Command on Monday. But again, it doesn't matter 'cause as long as I'm here, it doesn't matter where "here" is. And Open Line Friday means whatever you want to talk about is fine. Does not have to be... Like we don't do "topics." I had somebody called, "Rush, what I have to say is a little off the topic of global warming." We don't topics. We do the news.
Whatever's hot, whatever's happening, whatever I care about. But on Friday, I don't have to care about it. You can call... Like if you want to speculate why the NFL -- I mean, it's serious -- is losing audience. It's big time. They're facing advertiser refunds. It's major, and a lot of people think that they're not honestly assessing what's wrong. You know what the most popular reason given is? Overexposure. The Thursday night game. Yep, that's it, folks! Tell me.
You're not watching football on Sunday and Monday night because they played Thursday night, too, right? (chuckles) Well, there are other factors. I think it's a cumulative coalition the things just happened at one time, and with the crossing of the T being Colin Kaepernick and the boys deciding to take the occasion of the NFL stage to let everybody know they're not happy with the country in which the game is being played. That's got to be having some impact on people, but the NFL doesn't want to admit that.
http://www.espn.com/nfl/story/_/id/17738537/nfl-memo-cites-multiple-reasons-tv-ratings-drop-2016
RUSH: Yes siree. Here we are in Los Angeles for our final remaining big broadcast hour. Everything looks good for being back to the EIB Southern Command on Monday. But again, it doesn't matter 'cause as long as I'm here, it doesn't matter where "here" is. And Open Line Friday means whatever you want to talk about is fine. Does not have to be... Like we don't do "topics." I had somebody called, "Rush, what I have to say is a little off the topic of global warming." We don't topics. We do the news.
Whatever's hot, whatever's happening, whatever I care about. But on Friday, I don't have to care about it. You can call... Like if you want to speculate why the NFL -- I mean, it's serious -- is losing audience. It's big time. They're facing advertiser refunds. It's major, and a lot of people think that they're not honestly assessing what's wrong. You know what the most popular reason given is? Overexposure. The Thursday night game. Yep, that's it, folks! Tell me.
You're not watching football on Sunday and Monday night because they played Thursday night, too, right? (chuckles) Well, there are other factors. I think it's a cumulative coalition the things just happened at one time, and with the crossing of the T being Colin Kaepernick and the boys deciding to take the occasion of the NFL stage to let everybody know they're not happy with the country in which the game is being played. That's got to be having some impact on people, but the NFL doesn't want to admit that.
http://www.espn.com/nfl/story/_/id/17738537/nfl-memo-cites-multiple-reasons-tv-ratings-drop-2016