NY Senator calls for federal investigation into companies that track smartphone movement to optimize advertising locations
http://www.dailymail.co.uk/news/article-3568000/Schumer-Probe-billboards-using-phone-data-track-shoppers.html
Pedestrians walk through Times Square, Sunday, May 1, 2016, in New York, where Clear Channel Outdoor Americas operates some billboards. New York Sen. Charles Schumer is calling for a federal investigation into the advertising company's latest effort to target billboard ads to specific consumers with its so-called RADAR program which he calls "spying billboards," and warns that the service may violate privacy rights by tracking people¿s cell phone data.
NY Senator Charles Schumer is calling for an investigation into billboard companies that track people's movements through smartphone apps in order to optimize advertising locations.
http://www.dailymail.co.uk/news/article-3568000/Schumer-Probe-billboards-using-phone-data-track-shoppers.html
Pedestrians walk through Times Square, Sunday, May 1, 2016, in New York, where Clear Channel Outdoor Americas operates some billboards. New York Sen. Charles Schumer is calling for a federal investigation into the advertising company's latest effort to target billboard ads to specific consumers with its so-called RADAR program which he calls "spying billboards," and warns that the service may violate privacy rights by tracking people¿s cell phone data.
NY Senator Charles Schumer is calling for an investigation into billboard companies that track people's movements through smartphone apps in order to optimize advertising locations.