The average mobile YouTube session is now 40 minutes, Google says
http://www.itnews.com/internet-based-applications-and-services/94953/average-mobile-youtube-session-now-40-minutes-google-?phint=newt%3Ditnews_daily&phint=idg_eid%3D91b167ec130858827f8f1c2bebae51f5#tk.ITNEWSNLE_nlt_itndaily_2015-07-17