We chose Twitter as our chosen form of social media as it is an efficient micro-blogging platform. New posts entries can be made faster and all news can be spread more efficiently. Visitors of our website will be able to follow us on Twitter and as we will be regularly posting tweets on the latest news of animal testing, it will be far more convenient for them to get our latest scoop. All followers may also be able to retweet our posts and that will give us a higher opportunity to be heard and our news to be circulated.